Tobi Lütke, who famously started Shopify when he realized that the software he built to run his snowboard shop was a much bigger opportunity than the shop itself, was reminiscing on Twitter about how cheap it used to be to run digital advertising. This isn’t just a fun story: it’s a critical insight into the conditions that enabled Shopify to become the company that it is today; understanding…
Alex Zhu Insights on Consumer Product
A must watch video for product people from Alex Zhu co-founder and co-CEO of Musical.ly (currently President at TikTok) giving us insights on the consumer product and some of the key lessons learned from his failure and success .
Musical.ly was an app through which users could create 15 sec lip-syncing music videos, it was launched in Aug 2014. In June…
What is Product life cycle?
Product Life Cycle (PLC) is the various stages a product goes through when introduced into the market until its retirement. It encompasses the analysis of the whole lifespan of the product. PLC helps companies track the product’s health and make an informed strategic decision on how to price, promote, expand, and reduce its cost. Based on the product’s…